The Bill Goldberg Custom built chopper motorcycle. The paint job is amazing, including the flames! Bill Goldberg’s 2001 WCC El Diablo 1 of a kind Celebrity Chopper. A A hand built Jesse James El Diablo. Bill Goldberg, better known as “Goldberg” former professional wrestling champion is offering his one of a kind custom 2001 West Coast Chopper El Diablo for sale. This motorcycle was one of the first “theme” bikes that Jesse James ever built.